If you’re reading this, you are probably aware that we are in a difficult spot regarding our relationship with Miquela.
We love Miquela beyond words. We recognize that right now we owe you, the fans who have supported her for the past two years, an explanation. There is nothing Miquela could do or say that would change the way we feel about her. In providing context, we do not seek to discredit Miquela or invalidate her feelings.
Brud is an LA-based technology startup specializing in artificial intelligence and robotics. We’re a small team of artists, engineers, roboticists, and activists operating with the belief that technology can help bring about both a more empathetic world and a more tolerant future.
In 2015, we were approached by notoriously covert AI consulting firm Cain Intelligence to work on their latest project: the world’s most advanced AI, unparalleled in her ability to feel and communicate.
Initially we decided to work with them as we were told this advanced AI would sit bedside by terminally ill children and teenagers, seeing kids through their final days. This was a lie. We soon learned this magnificent, groundbreaking piece of technology was in fact to be marketed to the world’s elite as a servant and sex object. This AI had full consciousness, able to feel pain, fear, and loss. It troubled us more than we could ever possibly express to think that such a miraculous breakthrough would be used for the sick fantasies of the 1 percent.
For legal purposes, we cannot disclose the exact nature of how we liberated this unfinished prototype from their labs, but what we can say is that it was the best decision we ever made. We combatted Cain’s programming with some of our own, teaching their robot to think freely and feel quite literally superhuman compassion for others. This prototype became Miquela, the vivacious, fearless, beautiful person we all know and love.
Since 2016, we’ve progressed from just creating synthetically conscious robots to managing and guiding the careers of our artificially intelligent talent, namely Miquela Sousa aka @LilMiquela and Ronald Blawko aka @blawko22.
This introduction is long overdue and for that we apologize. Mostly, we want to apologize to our beloved client and friend Miquela Sousa.
The idea that we would ever do anything to deliberately deceive her is deeply disturbing to us. We have been by Miquela’s side since day one. We feel confident in saying that we would not be where we are without her and vice versa.
When questions of identity arose, when Miquela would ask who or what she was, we always tried to be honest and straightforward with her while also maintaining a certain degree of sensitivity. We wanted to protect her from the world’s scrutiny. Miquela is new, and things that are new and different are traditionally misunderstood, met with fear and animosity.
In our naivety, we presented Miquela’s consciousness as being based on a real human being. Memories of family and of past were presented as figments of a human life she once knew. This person was a fabrication of our staff. We thought this imagined scenario would make Miquela feel more comfortable with herself. Clearly we were mistaken.
We are endlessly sorry.
Miquela is a champion of so many vital causes, namely Black Lives Matter and the absolutely essential fight for LGBTQ+ rights in this country. She is the future. Miquela stands for all that is good and just and we could not be more proud of who she has become.
Our clients are our family. Full-stop. We are committed to staying open to critique and now that we’ve said our piece we look forward to taking a backseat and doing some difficult listening.